This double-height volume may well be the most significant space in the entire layout. It serves as the key connectionbetween the Colnago retail space and the outdoor area, acting as both a transitional and symbolic zone.
On the right side visible in the first image, a monumental pedestal is positioned to showcase one of Colnago’s most iconic bicycle models. The intention behind this presentation is to elevate the bike in the same way that Italian condottieri (military leaders) were honored in equestrian statues throughout history.
This visual metaphor draws a parallel between Colnago’s historic victories and the heroic spirit of Italian tradition. Just as the city-states of Renaissance Italy immortalized their heroes in stone and bronze, Colnago celebrates its race-winning machines as modern-day champions creations imbued with the soul of victory.
In the second and third images, you’ll find close-up details of the desk lamps and other complementary design elements. These, along with artwork frames, armchairs, and cushions, are produced in Colnago’s signature red and blue, reinforcing the brand’s corporate identity throughout the space.
